
Synopsis
When John, an aspiring sneaker designer in East Los Angeles, gets the opportunity of his life to be featured in his idol’s pop-up shop, his best friend and business partner tries to pull him down his own divergent path as he promises John’s shoe design to a gang.
Giovanni Cristoff
Alma Martinez
David Gurrola
Rey Gallegos
Mark Apicella
Writer, Director, Producer
Rob Pfaltzgraff
Executive Producer
Lana Link
Executive Producer
Nick Reid
Executive Producer
Stephen St. Peter
Director of Photography
Cast

Giovanni Cristoff
John

Alma Martinez
Abuela

David Gurrola
Edgar

Rey Gallegos
Jimmy B
Screenings
Meet The Filmmaker
GRIND writer-director-producer Mark Apicella is a five-time Emmy, Edward R. Murrow, and Peabody Award–winning documentarian. He has won four News and Documentary Emmys as a broadcast television editor for VICE NEWS (seven nominations) and a Primetime Emmy as senior producer/editor on JAY LENO’S GARAGE for NBC.com (four nominations). His editing work for USA Today has been honored with a Peabody Award and an Edward R. Murrow Award.
As a writer and director, his films explore justice, trauma, individual freedom, and the great hope—and costs—of the American Dream, through the drama, thriller, and science fiction genres. His first feature screenplay, American Delinquent, ranked in the top 15 percent in the Nicholl Fellowship. He was awarded an Alfred P. Sloan Foundation Production Grant for Science on Film, and his short SALVATION, TEXAS was reviewed as "the gold standard for a student film" by Film Threat. He was a finalist for the Sundance/Sloan Science Grant Fellowship and the SHIFT Creative Fund. He has received multiple writing and filmmaking grants from the Moving Picture Institute (MPI) and a fellowship from the Story Incubator Lab.
He has worked across television, feature film, and digital media, including directing, producing, and editing branded content distributed on television and online for more than thirty A-list clients, including New Balance, Capital One, Speed Stick, and Japan Airlines.
Mark earned an M.F.A. in production from the USC School of Cinematic Arts and a B.S. in economics from the Wharton School at the University of Pennsylvania. He is also an artist, with a minor in fine art.
















