Grind Poster
A teen designer fights to turn his passion into a future—one stitch, one sketch, one chance at a time.

Synopsis

When John, an aspiring sneaker designer in East Los Angeles, gets the opportunity of his life to be featured in his idol’s pop-up shop, his best friend and business partner tries to pull him down his own divergent path as he promises John’s shoe design to a gang.

Cast
  • Giovanni Cristoff

  • Alma Martinez

  • David Gurrola

  • Rey Gallegos

Crew
  • Mark Apicella

    Writer, Director, Producer

  • Rob Pfaltzgraff

    Executive Producer

  • Lana Link

    Executive Producer

  • Nick Reid

    Executive Producer

  • Stephen St. Peter

    Director of Photography

Cast

Profile picture for Giovanni Cristoff

Giovanni Cristoff

John

Profile picture for Alma Martinez

Alma Martinez

Abuela

Profile picture for David Gurrola

David Gurrola

Edgar

Profile picture for Rey Gallegos

Rey Gallegos

Jimmy B

Screenings

Meet The Filmmaker

GRIND writer-director-producer Mark Apicella is a five-time Emmy, Edward R. Murrow, and Peabody Award–winning documentarian. He has won four News and Documentary Emmys as a broadcast television editor for VICE NEWS (seven nominations) and a Primetime Emmy as senior producer/editor on JAY LENO’S GARAGE for NBC.com (four nominations). His editing work for USA Today has been honored with a Peabody Award and an Edward R. Murrow Award.

As a writer and director, his films explore justice, trauma, individual freedom, and the great hope—and costs—of the American Dream, through the drama, thriller, and science fiction genres. His first feature screenplay, American Delinquent, ranked in the top 15 percent in the Nicholl Fellowship. He was awarded an Alfred P. Sloan Foundation Production Grant for Science on Film, and his short SALVATION, TEXAS was reviewed as "the gold standard for a student film" by Film Threat. He was a finalist for the Sundance/Sloan Science Grant Fellowship and the SHIFT Creative Fund. He has received multiple writing and filmmaking grants from the Moving Picture Institute (MPI) and a fellowship from the Story Incubator Lab.

He has worked across television, feature film, and digital media, including directing, producing, and editing branded content distributed on television and online for more than thirty A-list clients, including New Balance, Capital One, Speed Stick, and Japan Airlines.

Mark earned an M.F.A. in production from the USC School of Cinematic Arts and a B.S. in economics from the Wharton School at the University of Pennsylvania. He is also an artist, with a minor in fine art.